I have more than 18 years of product design experience working with high profile companies to develop marketing, advertising, product branding and product package design, with particular emphasis on food packaging design, beauty packaging design, and beverage packaging design. I started my career in the beauty industry working on major beauty and skincare brands including Paul Mitchell, American Crew, EcoLogix, and Rusk.
In the Food and Beverage industry, I created food branding, marketing and award winning food packaging design for several retail companies such as Whole Foods Market, Costco, Sam’s Club, Dove and Target.
I am a respected leader and mentor to junior team members, utilizing resources in ways that benefit projects
effectively and efficiently. I have excellent communication skills and the ability to interact with clients and understand their requirements. My presentation skills and expertise in demonstrating the designs to clients are a proven formula for winning client approval. Plus, I am a skilled illustrator and caricaturist.
Art Direction • Branding • Communications • Infographics • Illustration • Logo Design • Marketing • Packaging Design • Printing
Adobe Illustrator, Photoshop, InDesign, Mag+, Acrobat, Quark XPress, MS Word, and MS Excel. I work on both Mac and PC platforms.
1st Place: California
Newspaper Advertising Executives Association-Fashion Category
1st Place: California Newspaper Advertising Executives Association Beyond The Horizon Category for “Where We Live”
Cell number: (714) 655-9234
Create strategic marketing and advertising designs for nationwide campaigns. Clients include Hope Science, Ghetto Juice Magazine, Bon Vital, VitaLogics, and ChiroThin.
• Create digital advertising apps for smart phones and tablets using Mag+ program.
• Tradeshow booth designs.
• Advertising planning, layout and design for both print and digital. Brand and logo design.
• Website redesigns propelling traffic and e-commerce sales.
• Created print campaign for the Foundation for Chiropractic Progress run in the Wall Street Journal and USA Today.
Master planning of the new 136,000 sq. ft. Loveland Living Planet Aquarium. Art directed exhibit concepts and worked with architect firm to design aquarium galleries. Collaborated with animal husbandry staff in creation and design of large scale animal exhibits.
• Lead teams in development and design of all exhibits.
• Manage teams with research, copywriting, illustration and design of all exhibit signs.
• Designed landscaping and purchase of live trees and plants for a 4 story Amazon gallery.
• Sculpted life-size animal models and concrete rock and trees for exhibits.
Created 9 to 12 product campaigns yearly including beverage logo design, beverage packaging design, promotional and marketing materials. Worked directly with marketing and sales team to design food packaging for clients such as Costco, Sam’s Club, Target and Nordstrom as well as food packaging design for international clients. Art directed product photoshoots. Designed support materials for trade shows. Created magazine advertising campaigns. Designed and updated company website.
• Clients include Costco, Sam’s Club, Target, Nordstrom, Dove Chocolate and Cost Plus World Market.
• Lead creative for nationwide marketing and branding campaign for Big Train blended drinks.
Managed budgets, creative deliverables and in-house and freelance teams to lead all phases of nationwide and international campaigns. Art Directed advertising concepts for national clients. Lead art department in designing direct marketing pieces and collateral. Worked directly with clients to develop concepts for advertising.
• Clients include Leslie’s Pool Supplies, MoneyTree, A-1 Self Storage, Safeway, Staples and Toshiba.
Art directed business identity (company skincare logo design, product logo design, letterhead, business cards). Layout and designed company business format. Created beauty product packaging and beauty packaging artwork as well as skincare product design. Worked directly with marketing team to develop concepts for skincare packaging and presentation of product.
• Skincare Packaging design and beauty packaging design featured at Spring Style Show in 2000.
• Designed company website.
Art directed fashion section including promotions, photoshoot and layout. Designed ad campaign for special lifestyle section “Where We Live.” Art directed NIE naturalist series with columnist Gary Bogue. Worked with marketing department to design ad campaigns for newspaper classified and advertising sections including copywriting and slogans. Designed several direct mail promotions, third party special events
ads and rack cards.
Managed and layout monthly US and International catalogs including overseeing press checks. Art directed and designed graphic
identity for client seminars, classes and trade shows. Clients include: Paul Mitchell Systems, L’Oréal, American Crew, Rusk and Conair. Design and managed promotion (posters, logos, tickets, letterhead, T-shirts and education signage) for beauty and style shows throughout the year. Designed product promotion for West Coast Beauty Supply outlet stores such as shelf talkers, neck tags and window displays.
The same day that Momofuku Ando markets the first Cup Noodle, packaging it a waterproof polystyrene container… coincidence?
I am confident that I can offer you the customer service, communication and problem-solving skills you are seeking.
Creative and original Logo Design
I can illustrate in a wide range of styles to fit your needs.
I have been involved with every aspect of packaging design – from concept to press checks.
I am looking forward to helping you with your next project.Get in touch